The Client: Avena Foods
Challenges
Avena Foods, an existing client, wanted to revise their bag sizes to better fit production and distribution needs. They faced challenges with the high costs of their current bag construction, the need for lighter yet durable packaging, and the uncertainty of committing to large production volumes without first validating new specifications. They also needed a manufacturer aligned with both their location and pricing requirements.
The Process
Rite-Way guided Avena Foods through a structured process. The team suggested shifting to a 2-ply high-performance construction to reduce costs and lighten the bags. They performed a full sizing analysis, recommended new specifications, and provided samples for verification. After reviewing the options, Avena Foods decided to move forward with a small trial before committing to full-scale production. Rite-Way also identified and engaged a new manufacturer that was well suited to the client’s location and pricing expectations.
Solution
The solution was a flexible approach that allowed Avena Foods to proceed with a one-pallet trial order at the same price as a quoted 40,000-bag order. This unique offer, rarely provided by competitors, gave the client confidence to test the new construction, sizing, and manufacturer without unnecessary risk. By combining cost savings, lightweight performance, and trial flexibility, Rite-Way positioned Avena Foods for long-term packaging efficiency and supplier satisfaction.
