Otter Co-Op began by conducting thorough market research to understand customer concerns and identify viable sustainable packaging alternatives. The team evaluated various materials based on their durability, moisture resistance, and environmental impact. Through rigorous testing, they ensured that the new packaging would maintain the integrity of the product while significantly reducing plastic waste. After selecting PE-lined multi-wall paper bags as the best solution, they worked on a design that allowed for easy separation of materials—enabling customers to recycle the inner PE lining and compost the outer 3-ply paper bag.

Once the new packaging was finalized, Otter Co-Op focused on a smooth rollout by educating customers on how to properly dispose of the materials. They provided clear instructions on recycling and composting while actively gathering feedback to measure the impact of the transition. By continuously monitoring performance and listening to customer insights, the company ensured that the switch to sustainable packaging met both consumer expectations and environmental goals.